We have all heard of SEO somewhere or another. But what does it actually mean, and how can it help your business on Kajabi? That is the underlying question we hope to answer for you, as well as giving you the best Kajabi SEO tips for 2023.
In this article, we will go over why SEO can help grow your business selling digital products, how to strengthen your SEO on your Kajabi website, and what specific things you can do to optimize in Kajabi to bring more traffic to you.
SEO (Search Engine Optimization) is a terrific way to get new business and customers to your website. It’s a detailed process in using Google to rank you on the search engine results page. It’s Google’s responsibility to find the questions people ask to the best answer it can find online. There are some tried and true tactics you can use to appear not just on the results page, but also being on the top of the page so you can get more traffic, and as a result more customers for your business.
SEO is one of many great tools to drive traffic to your site. There are many other tactics you can use like social media, email lists or paid advertising. However, SEO is vital because it optimizes your visibility online, helps your business in the long run and many may argue that it’s the most important because it’s where most of your organic traffic will come from.
Overall, Kajabi is a great platform to use for SEO because it has many built in tools and features that you don’t have to build out on your own. Some of these nice features include:
However, for Kajabi users who want use more complicated SEO tactics, Kajabi does have some limitations. But for the majority of Kajabi uses, it’s more than enough, and with these tips, you can drastically increase and gain more traffic from Google.
On-page SEO is the most technical part of SEO, yet Kajabi makes it easy for you to change. This includes the title tag, URL, meta description and headings. All these are essential to change and will help boost your rankings because they are indicators for Google to know what your page or blogpost is about. It gives Google data, so it can trust your website in knowing how to get found and what type of content is on the page.
#1. Title Tag: Name your pages or blogposts like “homepage” or “testimonial”. This is already defaulted by Kajabi, but you can make it include more relevant keywords and use up to 60 characters, and will improve ranking.
#2. URL: Kajabi will automatically make the URL to whatever your page title is, but you can shorten them to be more precise and it will help with Google search.
#3. Meta Description: This is the banner for your website page. It should describe clearly what your site visitor can expect when they visit your website. It should include keywords that align with what your visitor’s search query will be.
#4. Headings: Headings are how you format your content and are based in a tier system. There should be a heading for each page, and they should be between 45-65 characters long. It tells the reader what the page and section is about, and is the first thing Google looks at when it tries to understand what is inside your page. You can have a header, then a sub heading, and can get really detailed if you want it to be with multiple sub headings.
If you need more help and tutorials on how to update all of these, visit this page for a step by step process on how to update each on your website.
Off-page SEO refers to efforts you can take that is outside of your own website that can impact your rankings on the search engine results page. This includes improving the users perception of your sites relevance, trustworthiness and authority. You can improve your off page SEO by having other republic sites on the internet linking or promoting your website.
Backlinks are links that other websites use to link back to your site. Google constantly references that backlinks are an integral part of your websites success. Backlinks tell Google that others trust your site. They are basically a vote of confidence from one site to another. However, not all backlinks are created equal, and you’ll want to work for backlinks from sites that have a great domain authority score.
Off-page SEO isn’t only about backlinks. If your website is gaining traffic from different places, it’s a positive indicator for Google. Sharing your content across social media will help drive website traffic, improve engagement data and increase your organic reach. There are also many different ways you can leverage social media for improving your Kajabi SEO, which includes influencer marketing, and guest blogging.
Once you optimize your content and use some of our Kajabi SEO tips, it takes time to rank. First, it may take a few weeks for Google to index it. You can also submit your updated site to Google Search Console so it can correctly re-index your website. With the combination of writing consistent and relevant content, it can take anywhere from three to six months to rank on Google.
Now, your question maybe how to create great content that Google will rank? Google awards content that educates and shows that your the expert in this topic. Here are some additional tips for creating great content.
#1. Research: Your content will need to resonate with your audience. Find topics and questions that they are asking, and then answer them! You’ll need to identify a niche and get to know who your audience is, then write as if you’re speaking to them. You can even start by researching other blogs, or even the best kajabi website examples to see what you can do. You can research topics that haven’t been thoroughly covered, research keywords and trends that are currently happening.
#2. Create a Blogging Schedule: As with anything in life, consistently is key to becoming successful. Start by creating a list of possible blog topics, questions, and create a plan to post once a week or however much you think you can manage. You can create a strategy of what kind of topics you want to write first, then go from there
We hope that you’ve learned of various ways to improve your Kajabi SEO. SEO is one of many ways to have a successful digital marketing strategy, but its a great place to start! Trust the process, and soon traffic and leads will come to you.