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Kajabi vs Shopify: Side by Side Comparison (2023)

Ecommerce is big. Really big. And as more and more people around the world become connected to the internet, the world of ecommerce continues to grow.  It’s becoming increasingly important for businesses to have an online presence. 

But what if you aren’t a web developer? What do you do then? Do you have to miss out on the opportunities that ecommerce offers?

No. In this piece we’ll look at two platforms that offer businesses the ability to create their own ecommerce websites by looking at Kajabi vs Shopify. In this comparison, we’ll take a look at the features of each platform and help you determine which one is right for your business.

Kajabi Overview

Kajabi is an all-in-one platform that allows users to create and sell online courses, memberships, and digital products. The platform offers a variety of features including customizable templates, a drag-and-drop editor, and the ability to create sales funnels. With Kajabi, you can create landing pages, build email lists, and even host webinars.

Shopify Overview

Kajabi places an emphasis on online course creation and marketing. You want somebody to pay you for your knowledge? That’s what Kajabi is for. What if you just want to sell stuff? Think Shopify. Shopify takes a much more generalized approach to ecommerce.

Shopify is a popular ecommerce platform that allows businesses to create an online store. The platform offers a variety of features including customizable templates, a drag-and-drop editor, and the ability to integrate with third-party apps. With Shopify, you can create a storefront, manage inventory, and even process payments. It has virtually all of the features of a brick-and-mortar store without the brick-and-mortar. 

Kajabi vs Shopify Features

Now that we’ve provided a brief overview of each platform, let’s take a look at what Kajabi and Shopify actually do. They share many of the same features, but each has its own take and you’ll need to consider what kind of business you want to run to decide which one is best. 

Ease of use

One of the biggest barriers to ecommerce is not knowing  a lot about web development. 

When it comes to ease of use, both Kajabi and Shopify are relatively easy to use and just about anybody can learn them even if they have no experience. However, Kajabi may be more user-friendly for those who are new to creating digital products, while Shopify may be more comfortable for those who are new to ecommerce.

Customization

Both Kajabi and Shopify offer a variety of customization options. However, Kajabi offers more flexibility when it comes to customizing the look and feel of your site, while Shopify offers more flexibility in creating custom functionality for your site.

Marketing

Both Kajabi and Shopify offer marketing tools. However, Kajabi is focused on helping users create and sell online courses, memberships, and digital products, while Shopify is focused on helping users create an online store and sell physical products.

Mobile Optimization

The web is a funny thing. A website that looks great on a home PC or laptop screen may look terrible on a mobile device if you’re not careful to consider mobile design. 

Mobile optimization is a crucial factor to consider when comparing Kajabi and Shopify. As more and more people access the internet from their mobile devices, it’s essential that any ecommerce platform provides a seamless mobile experience. Shopify is known for its excellent mobile optimization, with its responsive themes and user-friendly mobile app. On the other hand, Kajabi’s mobile optimization can sometimes be lacking, with some users reporting difficulty in accessing certain features or pages on their mobile devices. 

Pricing

Kajabi and Shopify both offer a variety of pricing plans. However, Kajabi may be more expensive than Shopify, especially for those who are just starting out. Kajabi pricing starts at $119 per month and Shopify’s basic offering has a monthly cost of $39.

Common Questions

Is Kajabi good for ecommerce?

Yes with a “but.”

Kajabi is a great platform for creating and selling online courses, memberships, and digital products (things that people pay for and then stream or download). But, if you’re looking to sell physical products, Shopify may be a better option.

Is Kajabi like Shopify?

While both Kajabi and Shopify allow users to create an online presence and have many similar features, the focus of each platform is different. 

Kajabi is focused on helping users create and sell online courses, memberships, and digital products, while Shopify is focused on helping users create an online store and sell physical products.

What is better than Kajabi?

When it comes to creating and selling online courses, memberships, and digital products, there are a variety of platforms that may be better than Kajabi, depending on your needs. Some popular alternatives include Teachable, Thinkific, and Podia.

What is Kajabi best used for?

Kajabi is best used for creating and selling online courses, memberships, and digital products. The platform offers a variety of features and tools to help users create and sell their digital products, including customizable templates, a drag-and-drop editor, and the ability to create sales funnels.

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